Our Story

To be Rock Ribbed is to be firm and unyielding, especially with one's principles, loyalties or beliefs.

Rock//Rib Outdoors was started by Brodie Ross. His passion for the outdoors and hunting was so big that he wanted to share his personal experiences with everyone. He wanted to give people a better understanding of hunting with quality footage that was entertaining and informative for the viewer. 

Brodie started the apparel side of things out by selling hats and hoped to one day expand. He was sadly diagnosed with cancer and shortly after being diagnosed passed away on July 3rd 2019. To honour him and keep his dream alive his siblings Julia and Griffin have kept Rock//Rib going. 

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Rock//Rib donates $1 from each item sold towards cancer research and Outdoor Themed Charities such as OFAH. With the help of Brodie's friends who have held charity fishing derbies and golf tournaments we have donated over $6000 to date.